Cathay Pacific
The Challenge
We were tasked with the challenge to bring to life the brands new campaign ‘feels good to move’ to showcase to avid travellers and adventurers that the airline was once again ready for take off! It had to be fun, insta-worthy and unforgettable experience.
The Solution
Produced in partnership with Because, we created an immersive experience where guests were encouraged to get moving and explore different features of the activation. We had suspended clouds that changed colours with the beat of the music along with fly-over footage of Hong Kong, Sydney and Tokyo for visitors to feel as if they’re inside a airplane looking out of the window. Part of the discovery course was also an interactive giant ‘propeller’ looking installation that began to rotate as visitors drew near, creating kaleidoscopic images of the viewers on its mirrored surface and an infinity mirror that used a chase-light sequence that made the viewer feel like they were in front of a portal.
The Impact
This was a 4 day event that had long queues going all the way outside of the Outernet and various social posts across the week, indicating the success of this campaign!
