Absolut Hunni Launch

Challenge

To launch Absolut’s new ‘Hunni’ variant at The Standard Hotel, we were tasked with the transformation of the Sweeties venue into an engaging and visually captivating space. The event, a private party attended by influencers and featuring a performance by the Sugababes, required a stunning and memorable setup that would enhance the brand’s presence and create an engaging experience for the attendees.

The Solution

We created a bespoke ‘Born To Mix’ DJ booth and a themed bar backdrop which was fitted out with a captivating Hunni comb-themed shimmer wall, complete with custom neon light boxes, LED Hunni combs and bottles. For a standout photo opportunity for our content Queen B’s, we crafted a three-tiered neon-trimmed bottle alongside our Slow-Mo Glambot, capturing all the dynamic sweet and sticky moments! 

And finally to complete the fit-out, our pixel-glass transparent LED screens illuminated the space further by displaying dynamic graphics throughout the night, all the while allowing the London skyline shimmer to seep through.