Uber: The Nice List

Challenge

To launch ‘Train, now on Uber’ campaign, we were tasked to create, design, fabricate and run the all-in live production of the activation in Waterloo station. 

Solution

Our solution was to produce a contemporary art deco style booth where visitors would show their Uber rating and if they were above the national average, our suited and booted Train Conductors would stamp them a £50 voucher in the form of a custom-branded Christmas bauble. Though not before dramatically delivering the good or bad news by pulling the lever on the Naughty or Nice O’meter! 

Impact

An absolute sell-out activation in that all 3 days saw long queues of people who wanted to see their rating and earn a reward! Guests loved the entire experience, from the dressed up actors who were entertaining to say the least to the look and feel of the chic booth that attracted thousands of commuters.

Creative Consultation | Technical Design | Av / Tech Production | Promo / Merch Materials | Installation | Live Staffing & Management