Guitar Hero Festival Tour

Challenge

We were tasked to generate a buzz around the relaunch of Guitar Hero during their festival tour. We wanted to offer the public a true experience of life as a rock star to really bring the brand to life!

Solution

Introducing ‘The AMP’, a festival icon was the perfect larger-than-life amp at 9m long and 6m high. Designed by our team of experts, the lower customised container housed the gaming zone, and saw festival-goers unleash their inner rock god. The ‘green room’ upstairs offered a backstage VIP experience and an area to relax after a strenuous performance!

Impact

With 11,000 new rock stars born and over 35m media and social media reach, ‘The Amp’ gave the performance of a lifetime!

Creative Consultation | Technical Design | Av / Tech Production | Fabrication | Installation